Happy Summer!
The kiddie pool is out, along with my self-tanner. Physically, I'm unstoppable.
Mentallyyyyyy… yikes.
I've been seeing a lot of commotion on Instagram about how everyone's reach and engagement has been low over the past several weeks. That's social media speak for “everyone must hate me.”
After taking a month or so off of Instagram, I have seen a decline on my posts too, giving my sensitive ass something to meditate on in the kiddie pool. Does anyone even care about the me I present myself as on Instagram?
Then, I saw this post from my beautiful and talented friend Riley of goodmooddesignco.com — if I could describe the mental transformation rhythmically, it's as if my special edition vinyl of Olivia Rodrigo's debut album Sour transitioned from brutal to hope ur ok.
One of the reasons I love this newsletter so much is because I never plan what I'm going to write ahead of time. Typically, I'll think of something I want to say, write it in the moment, and then send it off immediately because I lack any form of impulse control.
I get such a kick out of those of you who respond to my emails — I'm always surprised by what resonates with others when I'm just being myself. But I don't expect a response the way I do on Instagram, because here I'm sharing something that is meaningful and/or fun/funny to me, which is satisfying enough.
But on Instagram. OH OH OH — I'm insufferable to myself. How many different ways can I teach someone how to choose the right productivity software?
It's kind of hilarious of me to preach intuitive, no pressure productivity and then obsess over tHe RuL3s oF iNsTaGrAm.
For me, instruction without connection is just a waste of everyone's time. I don't feel connected to an Instagram carousel or a point and dance Reel to a trendy song.
Sigh. What's a girl (me) to do?
It was only fitting that I stopped by Hillary Rea's quarterly Speak Up Social today, where she effectively dropped the damn mic on us (as always). At the end, I committed to caring less about the rules of Instagram and more about what parts of me — and my business — I want to share and how.
I want 'marketing' myself to feel as intuitive as talking about my new kiddie pool. I don't care what others say is the right thing to do if that “right thing” doesn't feel like me.
All that to say, whether it's Instagram, productivity, marketing, WHATEVER — follow that kiddie pool feeling. Do what feels good to you and fuck the rest (respectfully).
This email is in no way affiliated with Olivia Rodrigo LLC but Type C Creative as a company would be very open, nay, thrilled to partner with her in the future. Stream SOUR today!
Peace, love and workflows,
Andrea